3 stars
| I received a copy of this book through Goodreads in exchange for an honest review. Overall, a decent read. This book is targeted toward people interested in becoming Instagram influencers, specifically those who already have a lot of followers and know how to create great content. For me personally, I was more interested in creating effective content, which was pretty much just skimmed over in this book so it wasn’t a great fit for me. The sections included on this topic were more focused on setting up various platforms (blog, YouTube) with some common sense tips thrown in. This does seem like a good book for those who are ready to take the next steps in their career as influencers, especially how to contact advertisers and organize collaborations. There is a lot of good business advice and sample letters/emails, which is helpful as well. The book mostly focuses on beauty and fashion, but can mostly be applied to other areas as well (although I am so sick of reading about bag spills). It includes interviews with established influencers, tips, and a glossary of terms at the end. I think there is good information in this book, it just wasn’t that applicable to me personally. I have no interest in being an influencer and was more so looking for tips on creating good content. The ability to create good content already seemed like kind of a prerequisite for this book, so not that helpful. But if you already have a lot of followers and have content down to an art, this book can help push your success further and guide you along the complicated business side of things. Goodreads |